We’ve been spending a lot of time recently scratching deep in our barrel of knowledge (and other peoples) to squeeze every last conversion out of our clients’ sites.

For us professional web design is almost a Read More...

Order by Price

It can be a good idea to sort products on list pages by price descending by default (that’s highest price first). Research has shown that showing the highest priced items first makes the relatively lower prices seem more attractive as they start falling the further down Read More...

Checkout Process

Customers are likely to abandon the entire order if the checkout doesn’t seem simple and straightforward. At this point their goal is to finish shopping with the minimum of thought process and concentration… they just want to subconsciously Lemming their way though Read More...

Bounce rate is the term used to describe the number of visitors to a website that visit one page and leave without navigating to another page. Bounce rates can be tracked with website analytical software such as Google Analytics.

This statistic often has too much importance placed on it. Read More...

As your business expands and develops it becomes necessary to evaluate how well your current web design has performed and whether it accurately reflects your business.

So, the decision has been made, the creatives have developed the new branding, legal and marketing have hashed together the website content and your Sun shy IT team have dragged themselves to the pre-

Since the dawn of time (at least Search Engine time, anyway) Google has been reliant on a websites 'back links' and content to determine where it should rank in the search results pages.

Green is a mix between dependable blue and cheery yellow. It is perhaps the most familiar colour and is present everywhere in nature.

Orange is a very hot colour, though not as hot as red, but hot enough that is why it is also used to represent fire in some instances.

Violet is the perfect combination of the coolness of blue and the fiery heat of red.

When attempting to access the conscious and unconscious psyche, there is no other shade than blue that will do the job perfectly.

There is no other colour that picks up the sense better than yellow does. It signifies the sun, happiness, intelligence, energy and a whole more.

No colour in the spectrum catches the eye more than red does. It is the colour of fire, love, heat, war, blood, desire and a whole lot more. The list is endless when it comes to this rouge shade.