Google Analytics - Make informed decisions

Analytics is the latest attempt from Google to keep their site at the forefront of your mind when you think of website promotion. They haven’t just attempted it, they have spent a cool $30 million for Urchin (the company that developed the basis of the Analytics software) and then had a bit of a development bonanza and made a spiffingly useful toolkit for SEO experts and business owners alike.

The Analytics software allows you to view an almost incomprehensibly vast array of visitors data. From where they came from (and I mean exactly where) to what they looked at, if they purchased a product, filled in a contact form, downloaded a product brochure, you name it.

All this data isn’t just for the consumption of mathematically minded, number crunching, computer geeks, it is all presented in simple graphs and charts. All you have to do is login, select what you want to see (e.g. new visitors, which search engine users come from, referring sites) and Google Analytics shows you the results in a list or graph over the time period specified.

Not excited?

Throughout this website you will notice us banging on about measuring results and how important it is to us to provide solutions that positively impact our clients businesses. Well here is an illustration of what we mean and actually do to achieve that.

You will no doubt want customers to find your shiny new site (you do don’t you?). So as well as employ our promotional services you will undoubtedly also market you site with services such as Yell.com, AdWords, MySpace, FaceBook, Apple Gate, etc (you DO don’t you?!).

Now you can see not only how many visitors arrive at your site and from which advertiser, but which ones converted to one of your sites goals, be it a purchase, contact form or download, etc.

Ever wondered whether the money you pay for Yell.com was justifiable or if you could get a bigger bang for you marketing buck else where? Now you can.

Current clients can benefit from our setup and support of the Analytics software as part of our standard service.

If you are not already a client, we hope you will be soon. Give us a call or drop us an message through the site and we will be happy to discuss your requirements.